Here is a collection of various illustrations I created for freelance, personal, client, and brand-side projects. The challenge with each piece varies but the goal remains the same: capture the audience's attention and communicate the company's message in a meaningful way that builds affinity to the brand.

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My process for all illustrations is similar to ensure the client knows what to expect and has a say at each stage. It begins with a slew of rough pencil sketches, which are adjusted until a final direction is approved. Then, I block in colors and shapes and make any necessary adjustments before refining with the final style. I find this gradual shift into the end result creates for no unwanted surprises and happy clients. #happyclienthappylife

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If you would like to see an example of this process in practice, please view my process videos below or visit my Wow Me Poster Series page.